Why Most Artists Undercharge (And What Auditing Taught Me About Pricing Art)

Early in my accounting career, I audited a small manufacturing company that had been pricing its flagship product the same way for eleven years. Nobody could tell me why. The number wasn’t wrong exactly. It covered materials, covered labor, left a thin margin on top. But nobody in the building had actually recalculated it in […]

Curating a Cohesive Art Portfolio From Work That Wasn’t Made to Match

A collector emailed me last month asking for a link to my “portfolio.” I sent her three places: my website, my Etsy shop, and my Instagram grid. She wrote back a few days later, politely confused. The website felt like one artist. The Etsy shop, built around print bundles I’d assembled over different years, felt […]

Why Finishing the Image Is Only Half the Job

There is a particular kind of satisfaction that comes from closing out a file. You have spent hours on it. The color is balanced. The texture reads the way you wanted. The composition finally stopped fighting you. You flatten the layers, export a high-resolution version, and lean back for a moment feeling like the project […]